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EXECUTIVE, BUSINESS & LIFE COACH
These are my answers to those questions which just keep
A: Coaching is based on the fundamental belief that you as a person, individual or group are essentially able and have all the answers within yourself. Sometimes with the stresses of busy modern day life, the way forward becomes foggy and unclear.
Essentially, coaching is about managing and facilitating change and transformation. The relationship between a coach and a client is a partnership of two equals, both committed to working through this process of change.
Q: How does it work?
A: Coaching is all about being open to change. If an individual or team is poised to move forward, and is naturally curious and unafraid of trying something new, then coaching has the perfect ingredients for a powerful & impactful intervention.
With these fundamental characteristics firmly in place, my role as a coach is to guide people to “step into their potential”.
I typically encourage clients to focus on the self first, re-discovering values, strengths and weaknesses, likes and dislikes. I employ a range of co-active coaching tools to elicit the shifts that will create lasting results. I also believe that it’s important to have fun and enjoy the journey if lasting results are to be achieved.
Q: What is Co-Active Coaching?
A: My coaching style and technique is based on the on Coaches Training Institute’s (CTI) Co-Active model.
“The Co-Active Model balances self-awareness, a keen agility with relationships, and courageous action to create an environment where individuals can be deeply fulfilled, connected to others and successful in what matters most.
The “Co” in Co-Active suggests relationship, connection, intimacy and collaboration. Thus, the “Co” in us is curious, listens deeply, hears nuance, holds space for others, intuits and nurtures.
The “Active” in Co-Active stands for power, direction, action and manifestation. So, the “Active” in us is courageous, has clarity and conviction, takes charge and achieves goals.”
More information is available on the Coaches Training Institute website (see below).
A: Everyone is different in terms of what they are looking for. You may be an Senior Executive looking to make a difference to both the business and personal sides or your life; or a business owner looking to identify thoughts to support business strategies; or perhaps you want to take some time just to learn to understand yourself better.
Strada Innovation offers a range of coaching workshops /programmes and can tailor these to your circumstances and requirements or simply discuss your needs to find alternatives. Take a look at our range of coaching programmes:
Q: What’s the difference between a Life Coach and a Mentor?
A: If I were to share expert knowledge with you so you can emulate and improve your skills in a specific area or task, then this would be mentoring.
A mentor would normally have a proven track record at doing this skill or task. The language here would be: “I can break down the steps and show you how to do it ‘My Way’, that worked for me.”
The seminal coaching book by Timothy Galway, ‘The Inner Game of Tennis’, may help to understand this better.
Mentoring is often used hand in hand with life coaching, but on its own it does support the realization of someone’s full potential. This is because it does not concentrate on the person’s own abilities, styles and experiences . This will happen when you work with me as your life coach.
Q: How is a Life Coach different from a Counsellor?
A: People are helped through past-based issues or conflicts by a counsellor who role it is to listen to and give feedback. Counselling is issue-based and differs significantly from working with a life coach which is goal-focussed.
Q: How is a Life Coach different to a Psychotherapist?
A: Psychotherapy is where a set of techniques are used to cure or improve psychological and behavioural problems. This treatment of mental and emotional disorders is designed to encourage communication of conflicts and deliver insight into problems. Its goals are to relieve symptoms or effect changes in behaviour which may lead to improved social and vocational functioning, and personality growth.
Q. What do people seek from a coach?
A: According to a recent study conducted by the International Coach Federation (ICF) most people seeking coaching pay their coach to be a sounding board – to really listen to them and give honest feedback. In the survey, the participants could select all choices considered applicable and characterized the role of their coach as the following:
- Sounding board: 84.8%
- Motivator: 78.1%
- Mentor: 50.5%
- Business consultant: 46.7%
- Teacher: 41.0%
- Taskmaster: 30.5%
- Spiritual guide: 29.5%
Q. What issues do people look for support on when they work with a coach?
A: According to the ICF study (as above) most people turn to their coach for help on time management as well as career guidance and business advice. To a significant extent they are also seeking coaching on relationships, family, wellness and spirituality.
In the survey, the participants could select all choices considered applicable and commented that they work with their coach on the following issues:
- Time management: 80.5%
- Career: 74.3%
- Business: 73.8%
- Relationships/Family: 58.6%
- Physical/Wellness: 51.9%
- Spiritual: 51.0%
- Personal: 45.2%
- Goal-setting: 39.5%
- Financial: 38.1%
- Creativity: 11.0%
- Other: 01.4%
Q. What outcomes might I expect from a coaching programme?
A: According to the ICF study (as above)the outcomes that people most often attribute to their coaching are a higher level of self-awareness and self-confidence, a more balanced life, smarter goal-setting and lower stress levels. People reported experiencing the following outcomes as a result of working with a coach:
- Self-awareness: 67.6%
- Setting better goals: 62.4%
- More balanced life: 60.5%
- Lower stress levels: 57.1%
- Self-discovery: 52.9%
- Self-confidence: 52.4%
- Improvement in quality of life: 43.3%
- Enhanced communication skills: 39.5%
- Project completion: 35.7%
- Health or fitness improvement: 33.8%
- Better relationship w/ boss, co-workers: 33.3%
- Better family relationship(s): 33.3%
- Increased energy: 31.9%
- More fun: 31.9%
- More income: 25.7%
- Stopped a bad habit: 25.7%
- Change in career: 24.3%
- More free time: 22.9%
- Increased profitability of business: 17.1%
- Other: 15.3%
- Started new business: 12.9%
- Empowered employees: 11.0%
- Business turn around: 09.0%
- Change in residential location: 05.7%
Q. What sort of questions can I expect to come up against in my coaching sessions?
A: There are a whole host of questions which will act as excellent springboards to help consider needs and identify priorities and goals.
There are new questions surfacing and discussed regularly – why not take a look at my blog>
Q. So is working with a coach worth the investment and commitment?
A: In the ICF study (see above) a landslide of 98.5% of coaching clients said their investment in a coach was well worth the money.
- 70% said their investment in a coach was very valuable.
- 28.5% said their investment was valuable.
- 1.5% said their investment in a coach had not been valuable.
If you have any questions or would like clarification on any matters relating to coaching, please contact me >
Reviews & Recommendations
"With great insight, skill and passion, Maria immediately grasped the mighty purpose
of our endeavour, and put us
firmly on the road to success."
Ian Rowlands, Co-founder, Planet Whale
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